Voting in the Shampoo Aisle

"Political marketing is a fairly pure analog to commercial marketing. I'm looking at a package of shampoo the same way I'm looking at my next leader."- David Remer, chairman of Lucid Systems, from a recent Wall Street Journal article.Perhaps Mr. Remer can be forgiven for his glibness. His company is trying to sell a program… Continue reading Voting in the Shampoo Aisle